![]() In fact agencies have started monetising it, treating their models’ reach as media space and charging for it accordingly. As many modelling agencies will testify – this is as important a factor as waist measurements in today's market. Gigi has 6.8 million followers (roughly the same amount of followers as Balmain, Moschino and Versace combined) and Bella has 1.4 million. Naturally, this ties into their social media reach, which by any standards is gargantuan. Cara, Kendall and more recently Lucky Blue Smith, Pyper America and Jordan Barrett are other examples of models whose appeal lies in their character and cultural clout, rather than just their physical appearance they have the power to communicate. “High fashion muses, tabloid-fodder and social media sensations all at once, when it comes to the new gen of supermodels, the Hadids are leading the pack”īut is it really so surprising? The Hadids are living, breathing, modelling proof that fashion loves personality. A few years ago, the notion of American reality TV stars like Kendall, Gigi and Bella walking for the world’s most elite fashion houses would have seemed unlikely. Now, it’s to be expected. As far as modelling goes, they are signed to the same agency that represents Kate Moss (IMG) and are experiencing a similarly meteoric rise to stardom as Kendall Jenner. Daughters of Real Housewives of Beverly Hills star and former model Yolanda Foster and real estate developer Mohamed Hadid, they belong to the same super-rich, super-famous LA set as the Kardashians. High fashion muses, tabloid-fodder and social media sensations all at once, when it comes to the new gen of supermodels, the Hadids are leading the pack.įor many, the sisters need little introduction. The siblings’ presence at the SS16 shows (Bella’s first full runway season) saw them book gigs including Balmain, Moschino, Marc Jacobs and Versace – and made them impossible to ignore. No, not the Delevingnes, and not the Moosgaard twins who walked exclusively for Prada in Milan – but Bella and Gigi Hadid. This season, two sisters have left an indelible mark on the fashion week runways. ![]()
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